New research from Mercator Advisory Group examines the role of payment data and explores current trends in loyalty programs.
BOSTON, April 18, 2022 /PRNewswire-PRWeb/ — Mercator Advisory Group’s most recent report, How Payments Can Drive Better Loyalty and Rewards Programs, provides insight into the new technology driving increased personalization and better customer experiences with loyalty programs, and the important role that payment data can play.
Traditional loyalty programs were a source of data for merchants, enabling them to identify repeat customers and track shopping patterns by rewarding their repeat purchases. The digital environment now gives us an abundance of data that is captured in many ways and in many places, moving loyalty programs to become a use of data that provides a better understanding of customer behavior and more targeted rewards.
Strategic operating decisions that merchants make in key payments areas including orchestration, tokenization, and service provider selection …