One of the most popular games for kids over the past five years has been Roblox, a PC and mobile game from Roblox Corp (NYSE: RBLX). Could a competing metaverse game from one of the most popular kids’ toys of all-time take market share away?
What Happened: Epic Games, which is partially owned by Tencent Holdings ADR (OTC: TCEHY), announced a partnership with well-known toy brand The LEGO Group to launch a metaverse experience.
“The two companies will team up to build an immersive, creatively inspiring and digital experience for kids of all ages to enjoy together,” Epic and Lego said.
They will work together to create a metaverse experience that is safe for kids and protects their privacy.
The new game from Epic and LEGO will give kids access to tools to create within the game, a move similar to Roblox.
“Kids enjoy playing in digital and physical worlds and move seamlessly between the two,” LEGO Group CEO Niels B. Christiansen said. “We believe there is huge potential for them to develop life-long skills such as creativity, collaboration and communication through digital experiences.”
The two companies will work together to create an experience combining their talents.
“The LEGO Group has captivated the imagination of children and adults through creative play for nearly …
